Marketing Questionnaire
"Businesses provide answers and opinions to critical questions about marketing, sales, and employment"
Lauren Kennedy
Issue date: 10/19/09 Section: Shopping
In a survey distributed to numerous corporations that included Sears Roebuck and Co., Build a Bear Workshop, Charlotte Russe, Express, Shi by Journeys, and The Recovery Room Sports Grill, an overall depiction of the companies marketing successes and failures are revealed.
1) Since the downfall in the economy, has business declined?
Two Yes. Two Slightly. Two No.
2) If yes, do you think business was directly affected by the economy or do you believe there were other factors involved?
If so what?
Some other factors were seen as affecting businesses as well. Amanda Vaccaro states "The sales Express lost were the people that found clothing to be a luxury, something to treat themselves too." Others suggest the decrease in marketing practices, changes in management that occurred, and seasonal changes.
3) Before the economic downfall, what were your marketing strategies in order to persuade shoppers to purchase or consider purchasing your merchandise? Some examples may be special sales, affiliating your company with a special cause, changing styles or image of the brand to attract certain audiences, or maybe incorporating other company brands with yours?
Jenny Morron of Build a Bear Workshop said "The company usually holds annual meetings to discuss strategies on how to lure customers into the store." Morron said they have three main positions in the store and at each one the goal is to get the attention of the customer and persuade them to obtain further purchases or plan another time to come back. Interaction is a key the company uses to continuously draw in and retain customers. Other companies said there were changes in image and brand logo, connecting with another more popular store, linking a company credit card with incentives, having sales on clothing that represent the new runway trends, changing uniforms with various persuasive logos, luring consumers in by standing in the front of the store, and communicating different options once they have showed interest.